Primary Logo: The main logo for most uses.

Secondary/Alternative Logos: Variations of the primary logo for different formats or backgrounds (e.g., horizontal, stacked).

Icon/Mark: A simplified version of the logo for small applications

Business Cards: Standard layout for team members.

Everything in Regular, plus:

Primary Colors: The main brand colors that represent your brand.

Secondary Colors: Complementary colors to support the primary palette.

Primary Fonts: Main fonts used in headings, subheadings, and body text.

Secondary Fonts: Additional fonts used for specific purposes (e.g., captions, quotes).

Tone of Voice: Formal, casual, fun, professional, etc.

Taglines/Slogans: Key brand phrases or taglines.

Letterheads: Branded letterhead for official correspondence.

Email Signature: Consistent email signature template for all employees.

Pricing Sheet: Clearly defined and branded prices for customer facing applications.

Everything in Regular and MidGrade, plus:

Tints/Shades: Variations of the primary and secondary colors.

Color Codes: CMYK, RGB, HEX, and Pantone codes for print and digital 

Font Pairing Guidelines: Instructions on how to use fonts together in harmony.

Brand Story: An overview of the brand’s background, mission, and values.

Messaging Framework: Core messaging points for marketing, including benefits, features, and value propositions.

PowerPoint/Presentation Template: Branded templates for internal and external presentations.

Website Mockups: Designs that show how the brand will appear online.

Advertising Templates: Guidelines and templates for online or print ads.